How we work
Week one is a diagnosis, not a discovery call.
Most engagements begin with a meeting about a meeting. Ours begins with us reading your account, your creative and your page, and telling you what we found.
The Loop
Four stages, run continuously rather than sequentially. A loop cannot be split across two vendors — that is the whole argument.
- 01
Read
Instrument and diagnose. Account structure, creative performance by hook and hold, measurement integrity.
- Meta Ads
- Google Ads
- 02
Make
Produce the specific creative the diagnosis calls for.
- Creative Strategist
- AI Video Producer
- Editor
- Motion Designer
- 03
Run
Deploy, distribute, control spend against a target.
- Meta Ads
- Google Ads
- 04
Learn
Attribute results to decisions. Retire what failed. Brief the next cycle.
- Creative Strategist
- Meta Ads
Week one
- 01
You send access
Ad accounts, analytics, the site, and whatever you already believe is wrong. Read access is enough to begin.
What we need
- 02
We read the account, the creative, and the page
Account structure, creative performance by hook and hold, destination behaviour, and whether the measurement can be trusted at all.
What we do
- 03
We show you what we found and what we would change
A specialist read, written down. Not a deck of best practices — the specific things we would change in your account, and why.
What you get
- 04
We agree the first cycle
One cycle of the loop, scoped, with the disciplines named and what each one owns stated in writing.
What happens next
The diagnosis ends with a projection
A read that stops at observations is an opinion. Ours ends with a written projection: what we expect to change, roughly how much, in what timeframe, and — the part most agencies leave out — what would prove us wrong.
It is dated and it is checkable. It is an expectation with reasoning behind it, never a guarantee.
Every discipline has a boundary. A Meta Ads specialist does not edit your video. An editor does not set your bidding strategy.
The specialists who do the workTell us what you are building.
Send the site, the ad account, and what is not working. You will get a specialist's read, not a sales deck.