Meta Ads Specialist
Owns
- Account structure
- Budget and bid strategy
- Creative testing design
- Signal integrity on Meta
Does not own
- Editing
- Page building
- Google accounts
The situation
Advantage+ took targeting off the table. What is still in your control is how many good ideas you can put in front of the algorithm, how clean your signal is, and how honestly you measure what came back. That is a creative production problem and a data problem — which is why our media specialist sits next to our editors.
What we actually do
- 01
Creative testing structured around hooks and concepts, not ad-set permutations
- 02
Naming and structure conventions that make performance readable by creative attribute
- 03
Conversions API and first-party signal integrity checked before spend decisions
- 04
Creative retirement triggers based on hold rate and frequency, not on gut feel
- 05
Measurement that separates platform-reported results from observed business results
Who does it
How it connects
This service underperforms on its own. It is one stage of a loop, and the two practices below are the ones it depends on.
Studio
Is there anything worth showing when it gets there?
Every discipline has a boundary. A Meta Ads specialist does not edit your video. An editor does not set your bidding strategy.
The specialists who do the workTell us what you are building.
Send the site, the ad account, and what is not working. You will get a specialist's read, not a sales deck.