Google Ads Specialist
Owns
- Search/PMax/AI Max structure
- Conversion definition
- Query and asset control
- Feed strategy
Does not own
- Creative production
- Meta accounts
Media
Google Ads
Automation decides where the money goes. Someone still has to decide what it is allowed to do.
The situation
Performance Max and AI Max will spend your budget with or without supervision. The work that matters now is the work that constrains and feeds them: what the campaign is permitted to match, what data it optimises toward, what the destination does with the traffic, and whether the conversion you are paying for is the conversion you actually want.
What we actually do
- 01
Conversion definition audited before budget decisions — optimising toward the wrong event is the most expensive error in the account
- 02
PMax and AI Max asset groups constrained by brand exclusions, location and text guidelines rather than left open
- 03
Search term and query-matching review as an ongoing discipline under automated matching
- 04
Destination pages built by the same team, so post-click performance is a fixable variable rather than a complaint
- 05
Attribution reconciled against a source of truth outside the ad platform
Who does it
How it connects
This service underperforms on its own. It is one stage of a loop, and the two practices below are the ones it depends on.
Studio
Is there anything worth showing when it gets there?
Every discipline has a boundary. A Meta Ads specialist does not edit your video. An editor does not set your bidding strategy.
The specialists who do the workTell us what you are building.
Send the site, the ad account, and what is not working. You will get a specialist's read, not a sales deck.