Measurement Analyst
Owns
- Conversion and event definitions
- Server-side and first-party signal integrity
- Platform-to-business reconciliation
- Creative attribute reporting
Does not own
- Bid and budget decisions
- Creative production
- Finance systems
Media
Measurement
The number you act on should survive being checked.
The situation
Every ad platform reports the results it is responsible for producing, and each one counts the same conversion. Add them up and you have more revenue than the business made. The job is not more dashboards — it is deciding which number you steer by, defining it once, and reconciling the platforms against it rather than against each other.
What we actually do
- 01
One source of truth agreed before spend decisions — the platform is a reporting input, never the arbiter
- 02
Conversion and event definitions audited end to end, because optimising toward a mis-defined event is the most expensive error in an account
- 03
Server-side and first-party signal integrity checked rather than assumed, on both Meta and Google
- 04
Creative attribute reporting: performance readable by hook, format and concept, which requires the naming convention to exist first
- 05
Incrementality treated honestly — stated as a test with a window and a limit, not as a dashboard column
- 06
Contribution margin as the reported outcome, because that is the number a finance team recognises
Who does it
How it connects
This service underperforms on its own. It is one stage of a loop, and the two practices below are the ones it depends on.
Creative
Is there anything worth showing when it gets there?
Also in Media
Every discipline has a boundary. A Meta Ads specialist does not edit your video. An editor does not set your bidding strategy.
The specialists who do the workTell us what you are building.
Send the site, the ad account, and what is not working. You will get a specialist's read, not a sales deck.