Proof
We publish our thinking. Read it before you hire us.
A teardown is a specialist reading a real, publicly visible ad or ad creative and showing the reasoning they would apply to it.
What is in one
- 01
Observation
What was analysed, and where it was observed.
- 02
Hypothesis
What we believe is happening, stated so it can be wrong.
- 03
What we would test
The specific change, not a list of best practices.
- 04
How we would measure it
The metric that would settle it, and the window.
Every teardown ends by stating its limits. We do not have the advertiser’s data — it is a read from the outside, and it says so.
Get a teardown of your ads and creative.
Send the ad account or a link to the creative, and the page the traffic lands on. You will get a specialist's read of what we would change and how we would measure it.